Ardagh Metal Packaging acquires Canadian digital printing service provider on aluminium cans

Irish financier-chaired Ardagh Metal Packaging (AMP), the New York-listed beverage cans group, has recently acquired Quebec-based Hart Print, a Canadian digital printing service provider that allows drinks companies to print colourful artwork on aluminium cans.

Hart Print, founded in 2018, is the first company to offer digital printed cans in the North American market, said Ardagh without disclosing the financial details of the deal. According to AMP, this deal will help the company respond flexibly to larger customers’ shorter-run requirements, including new product introductions and targeted promotions.

More than 75 of new products launched in recent days in the North American beverage market are in cans, based on consumers’ preference for sustainability of metal packaging. And for brand owners, cans offer unlimited design and brand building opportunities, added Ardagh.

AMP chief executive Oliver Graham said, “This initiative complements our $2 billion-plus (€1.77 billion-plus) growth investment programme across 2021-2024 and further enhances our ability to serve these customers, as well as to work with our larger customers on special launches, promotions and tactical marketing. We look forward to integrating Hart Print into our offering and supporting its growth across our business in the years ahead.”

Ardagh operates 57 metal and glass production facilities in 12 countries, with 16,000+ employees with sales of approximately $7 billon. AMP’s customers include a wide variety of leading beverage players in the markets for beer, carbonated soft drinks, energy drinks, hard seltzers, juices, pre-mixed cocktails, teas, sparkling waters and wine.