Budweiser's World Cup aluminium bottles shine bright with Trivium's Win at PAC Global and WorldStar Awards

Trivium Packaging, a powerhouse in the global metal packaging industry with a valuation of $3.3 billion, was honoured with the prestigious Award of Distinction in Package Innovation within the Technical Design category by PAC Global. The company also received the coveted WorldStar Global Packaging award in the Alcoholic Beverages category for its exceptional contributions to AMBEV S.A.'s Budweiser limited edition 2022 World Cup aluminium beer bottles.

This esteemed honour underscores Trivium's commitment to pushing the boundaries of packaging innovation, sustainable design, and brand marketing. This marks the fourth consecutive year that Trivium has been honoured at the PAC Global Awards, a testament to its ongoing excellence in the field.

About the WorldStar award

Organised by the esteemed World Packaging Organization, the WorldStar award celebrates packaging design and technology advancements, setting a standard of international packaging excellence. This accolade underscores Trivium's dedication to continually pushing the boundaries of packaging innovation and reinforces its position as a leader in the industry.

"We are so proud to see our partnership with a well-respected brand like Budweiser acknowledged for its creativity and innovation in packaging design. It's our hope that these designs and our recyclable aluminum bottles brought our message of sustainability to the world stage, "said Trivium's General Manager, Brazil, Aislan Pereira.

Trivium's partnership with Budweiser

Trivium's partnership with Budweiser, a prominent beverage sector figure, is a prime example of their shared dedication to environmental stewardship and innovative packaging solutions. Drawing upon Budweiser's forward-thinking approach, Trivium embarked on a mission to craft a beer bottle that seamlessly combined visual appeal with eco-conscious design principles.

These bottles, forged from infinitely recyclable aluminium, are a testament to Trivium's commitment to sustainability. Leveraging their advanced printing capabilities, Trivium achieved a remarkable feat by directly imprinting the flags of world champion teams onto the bottles themselves, effectively bypassing the need for additional labels. This innovative approach enhances the aesthetic allure of the packaging and significantly reduces waste, showcasing Trivium's ingenuity in driving sustainable packaging practices within the industry.

Limited edition aluminium bottles

Trivium Packaging collaborated closely with Budweiser to craft bottles that resonated deeply with worldwide World Cup enthusiasts. Through the innovative approach of directly printing the designs onto the bottles, they achieved a visually stunning product and created a coveted collector's item.

Harnessing Trivium's extensive expertise in metal packaging, the collaboration resulted in aluminium cans designed to minimise environmental impact while upholding superior quality and functionality. Compared to conventional glass bottles prevalent in the market, Budweiser's aluminium World Cup bottles boasted an impressive 80 per cent reduction in weight.

This substantial reduction facilitated CO2 savings during transportation and translated to significant energy efficiencies in the brewing process. Trivium and Budweiser set a new standard for eco-conscious packaging in the beverage industry by prioritising sustainability without compromising performance.