Edinburgh's beloved microbrewery, Cold Town Beer, has embarked on an exciting journey of rebranding across its flagship and experimental craft beer lineup. Responding keenly to consumers' desires, the brewery now presents its brews in larger and bolder aluminium cans, reflecting a commitment to delivering a standout experience.
This fresh identity isn't just about aesthetics; it's a narrative woven into every sip. The redesigned aluminium cans serve as a canvas, illustrating the brewery's rich history and progressive mission. Delving into the roots of the brand, one discovers its origins in the Carlton, or 'Cauld Toon', district of Edinburgh, where the very first lager in Britain was crafted back in 1835.
In developing countries, the inclination towards aluminium beverage cans is on the rise at a more accelerated rate compared to developed economies. Downgauging is associated with potential risk to the demand growth for aluminium in the packaging sector. Nevertheless, the extent of this impact is likely to differ among various regions.
The surge in demand for beverage cans can be attributed to a combination of factors, including a growing presence of younger consumers, new product variations, and heightened environmental awareness among stakeholders. To know more about how the aluminium beverage cans industry will perform, grab AL Circle's industry focus report, "Global ALuminium Industry Outlook 2024."
About Cold Town Beer's new look
"Our new look embodies Cold Town Beer's unwavering dedication to craft, innovation, and community. We've been speaking to beer fans across the country and they want to know more about who is brewing the beer and what the actual beer is like, and no gimmicks. We now have larger cans and a revamped product range, which gives us lots of scope to push the boundaries of flavour through innovation and collaborations with groundbreakers in the industry. Our new visually unified look puts our story and personality at the forefront. This isn't just a makeover, it's a bold declaration of who we are and what we stand for," said Louise MacLean, in business development at the brewery.
Cold Town Beer's revitalised offerings are categorised into three distinct tiers. The CORE range showcases its timeless classics, while the LAB range dares to push boundaries with experimental brews. For those seeking innovative collaborations, the CO-LAB range is a testament to Cold Town's spirit of cooperation with fellow brewers.
Aluminium beverage cans at the forefront
Aluminium beverage cans have been at the forefront of realising the metal's complete recycling potential worldwide. Apart from packing carbonated soft drinks and beer, aluminium cans are now being used for various other beverages, including water, hard seltzers, and so on.
Globally, beer and soda consume around 180 billion aluminium cans per annum. In 2020, global aluminium beverage can production reached around 360 billion units and is projected to surge to over 430 billion units by 2024.
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