FAIAUM’s National Meet affirms to set a consumer-oriented tone in the Indian aluminium utensils market

AL Circle

The Federation of All India Aluminium Utensils Manufacturers (FAIAUM) recently organized a national meet in New Delhi, where the Secretary of the Ministry of Consumer Affairs, Rohit Kumar Singh, strongly emphasised the need to adopt standards for manufacturing aluminium products with a sharp assessment of cost implications.

FAIAUM’s National Meet affirms to set a consumer-oriented tone in the Indian aluminium utensils market

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The event focused on illustrating the concerns of aluminium utensil manufacturers in the country and promoting a consumer-centric approach in the retail trade. Singh made it clear that focusing on consumer care is just as vital as consumer rights, and the trade and industry sectors must work collaboratively for mutual growth.

What notable personalities said? 

Rohit Kumar Singh asserted: "The trade and industry should focus on consumer care instead of consumer rights as both sectors complement each other. Trade and industry are important forces behind the nation's growth, and as such, it surely needs support and facilitation for getting ease of doing business."

Singh pledged to create an outstanding trading environment to produce quality products for both indigenous and global demand as per Prime Minister Narendra Modi's vision.

The Secretary General of the Confederation of All India Traders (CAIT), Praveen Khandelwal, emphasized the importance of technology adoption in retail trade in a recent meeting. He identified the Internet, technology, communication, networking, and logistics as key drivers for future business in India.

Khandelwal urged traders and small manufacturers to embrace technological advancements and emphasized the need for wider consultations with stakeholders and extensive educational initiatives to raise awareness about standards and government policies in the retail sector.

The Secretary of CAIT exclaimed: "Five fundamentals, i.e. Internet, technology, communication, networking & logistics, are the main drivers for future business in India, and as such, both traders and small manufacturers should not lag behind in the adoption of technology. The need for wider consultation with stakeholders and mass educational & awareness drive among the retail trade about standards and government policies."

The President of FAIUM, Brij Mohan Agrawal, has made an appeal to the Union Government to undertake a thorough rationalization of the standards set by the BIS or Bureau of Indian Standards for aluminium utensils. This measure is deemed essential to remove technical hurdles, address limitations on resources, and optimize cost structures for small-scale manufacturers.

Agrawal illustrated: "This move is imperative to eliminate technical barriers, address resource constraints, and streamline the cost structure for small-scale manufacturers of aluminium utensils. He said that trade & industry are facing substantial challenges due to the existing standards that often prove cumbersome and economically burdensome. The current standards not only pose technical impediments but also create a lopsided cost structure that disproportionately affects the smaller players in the market."

A quest to create a uniform market for every player 

Agrawal emphatically emphasized that the current standards are a major obstacle for the industry, presenting technical barriers and an unjust cost structure that unfairly impacts smaller players. The demand for rationalization is in line with the promise to promote business-friendly policies and guarantee high-quality goods production for both local and international markets.

If you wish to have a detailed overview of the aluminium value chain, please visit AL Circle's specially curated report, Global Aluminium Industry - Key Trends to 2030

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