Kent RO plans venturing into the Indian cookware market with hard-anodised aluminium utensils

India's one of the leading brands in the domestic RO purifier market, Kent RO, has announced a recent company diversification. The RO maker is now going to venture into the premium cookware market. The company has specified that it would amalgamate stainless steel and aluminium to produce hard-anodised utensils.

Building on the success of its Kuhl BLDC fans, Kent aims to bring innovation to the cookware market by strongly emphasising health and durability. The company is breaking away from traditional materials and introducing triply and hard-anodised cookware options that merge the advantages of both stainless steel and aluminium. This move is set to revolutionise the cookware industry and provide consumers with high-quality and long-lasting cooking options.

Kent's Healthy Cookware stands out from the competition in an industry where steel, aluminium, and non-stick options are dominant; Kent's Healthy Cookware is innovating with its use of Tri-Ply, stainless steel, and hard-anodised aluminium alloys. These materials ensure faster and more uniform heating while also providing an aluminium layer for insulation from direct food contact. The initial product range includes essential kitchen utensils such as pressure cookers, kadais, pans, and tawas. With Kent's Healthy Cookware, cooking healthy and delicious meals has never been easier!

These first-of-its-kind Kent utensils will emphasise providing healthy cooking options for a varied set of users. The company upholds the "Make in India" initiative from its core and has expanded its flagship manufacturing facilities to boost the production cycle. The Chairman of Kent, Mahesh Gupta, illustrates how the company is committed to providing the highest level of health-conscious solutions to Indian residents. 

Kent has captured 40 per cent of the market share in the Reverse Osmosis (RO) category and is experiencing robust growth in BLDC ceiling fans. With its expanding product line, Kent anticipates a significant 25-30 per cent overall growth in the upcoming days. The company's recent entry into the cookware market not only demonstrates its commitment to manufacturing products in India but also highlights its intention to offer products that have been crafted to satisfy the specific needs of the Indian utensil market.

The Indian kitchenware market holds great potential for growth, with market research firms projecting a Compound Annual Growth Rate (CAGR) of 3.01 per cent from 2023 to 2029. This growth is expected to take the market value to $1,992.45 million from the current value of $1,668.01 million. Various factors, including increasing consumer consumption, rising per capita income, and a growing population across diverse regions drive this growth. These factors present exciting opportunities for businesses in this sector to meet the rising demand and capitalise on this growth potential.