Interiors redefined with Hindalco's Eternia: India’s premier WiWA-tested aluminium doors and windows brand

Eternia, India's pioneering brand renowned for its WiWA-tested aluminium doors and windows crafted from the revolutionary Hindalco-made Duranium alloy, proudly unveils its avant-garde experience store in the bustling city of Indore, Madhya Pradesh.

With an unwavering commitment to excellence, Eternia sets its sights on a dynamic expansion strategy aimed at consolidating its market presence nationwide.

An Experiential Paradigm: Focusing on retail

The newly inaugurated Eternia store in Indore promises an immersive shopping experience meticulously designed to empower patrons to explore and engage with a diverse array of products before making their investment. The ceremonial ribbon-cutting was graced by esteemed dignitaries Ar. Abhishek Julka and Ar. Nitin M Ghule highlights the architectural community's recognition of Eternia's innovative contributions.

The Head-Marketing at Eternia, Hindalco Industries Limited, an Aditya Birla Group, Nehal Bazari, commented: "We are delighted to mark our foray into Indore, a promising market for Eternia. There is an increase in the demand for luxury products, especially beyond tier-1 cities, thanks to extensive smartphone and internet penetration. Expanding into non-metro cities was the next natural progression for us. With this store in Indore, we intend to become a valued member of the city rather than a mere retail store selling aluminium doors and windows. We look forward to a positive response from customers in this region."

Pioneering Duranium: A testament to innovation

Eternia's commitment to excellence is epitomised by its utilisation of Duranium, an exclusive aluminium alloy pioneered by Hindalco Industries Limited, a flagship enterprise of the Aditya Birla Group. Engineered to combine unparalleled durability with sleek, minimalist design, Duranium-powered doors and windows offer panoramic views while steadfastly safeguarding homes against external elements, as substantiated by WiWA certification.

With aspirations to establish over 200 stores nationwide by the coming year, Eternia's rapid expansion trajectory underscores its unwavering dedication to democratising access to premium home solutions. Recent milestones, including the inauguration of a flagship experience centre in Lucknow and a retail outlet in Kanpur, further underscore the brand's relentless pursuit of excellence.

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