Just launched Sauvignon Blanc by Most Wanted Wines embraces sustainability

Most Wanted Wines, the UK's largest tinned wine brand, has announced a new addition to their respected product line, the 0.5% Sauvignon Blanc fizz in aluminium packaging. This introduction marks the brand's entry into the 'No & Low' market, reflecting the growing customer demand for low-alcohol, low-calorie beverages that don't skimp on flavour.

This new addition promotes the ease and sustainability of the canned format in addition to taste. Most Wanted Wines' aluminium canned range has grown by 46 per cent yearly, bridging this gap by recognising the twin imperative of producing outstanding taste while addressing the drink's container.

The No & Low category is seeing significant transformations, challenging the perception that non-alcoholic solutions are only intended for individuals who abstain from alcohol. The recently launched product by Most Wanted Wines caters to the increasing consumer inclination towards moderation, adaptability, and environmental awareness when selecting beverages.

According to Nielsen, there was an 8.9% increase in the value of sparkling options in the No & Low category compared to the previous year. This data suggests that a fizzy variety would be suitable for Most Wanted Wine's expansion into this particular category.