Molson Coors teams up with The Coca-Cola Company to launch hard seltzer in US

Molson Coors Beverage Company has inked an exclusive agreement with The Coca-Cola Company to manufacture, market, and distribute a new beverage - Topo Chico Hard Seltzer in aluminium cans in the U.S. market.

“Building on the incredibly successful launches of Vizzy and Coors Seltzer earlier this year, we are thrilled that Molson Coors will launch Topo Chico Hard Seltzer in 2021,” said Gavin Hattersley, CEO of Molson Coors. “This is another significant step in growing our above premium portfolio and becoming a major competitor in the rapidly-growing hard seltzer segment, both key components of our revitalization plan.”

Molson Coors will launch new range in the first half of 2021. The production and packaging of the products will be initially handled by a third party.

 “The Coca-Cola Company and Molson Coors have a shared passion for building and growing some of the world’s most beloved brands,” said Dan White, Vice President of Strategic Initiatives, The Coca-Cola Company. “In bringing Topo Chico Hard Seltzer to market, our focus is speed, quality and efficiency. Our relationship with Molson Coors Beverage Company allows Topo Chico Hard Seltzer to launch with scale, at an accelerated pace, delivering a product that consumers will love.”

Topo Chico Hard Seltzer blends purified sparkling water, a gluten-free alcohol base and natural flavors, with minerals added for taste. The Hard Seltzer will be available in 4 flavours: Tangy Lemon Lime, Exotic Pineapple, Strawberry Guava and Tropical Mango.

Note to readers: AlCircle brings two-day event for aluminium industry players. We look forward to meeting you virtually at “Global Aluminium Expo 2020” on October 6-7, 2020. For registration, visit www.alcircleevents.com