Reynolds aluminium wraps enters the gift-wrapping section with its 'Fun Foil' collection

Ahead of the Christmas festivities, Reynolds Wraps has brought unique solutions to all gift-packing needs. Those who indulge in homemade gift items such as food or home decor or like to share festive leftovers with near and dear ones also tantalise over the presentation of these items, and there comes the role of the adorable and limited edition aluminium wrapping foils from Reynolds Wraps, which are available on Amazon and Walmart.

To bring this rendition to life, the company has teamed up with artist Brittany Jepsen from The House That Lars Built. For the foil wrapping selection, she has created original motifs of snowflakes, penguins, peppermints, and teddy bears.

"A creative presentation of any gift really makes all the difference," said Brittany Jepsen. "As a lover of crafts and homemade gifts, it was a joy for me to collaborate with Reynolds Wrap on this beautiful holiday foil pattern. I can't wait to see how home cooks use it to make their holiday celebrations as special as possible."

Offering aesthetically tempting and practical holiday-themed solutions provides a unique selling point (USP) in the competitive home commodities market, where plastic, cellophane, paper, and other products dominate.

"Reynolds Wrap has been part of families' holiday traditions for over 75 years, and we're always looking for ways to make prep, cooking and cleanup easier," said Sumita Ghosh, Marketing Director for Reynolds Foil & Bakeware. "This year, the brand is helping home chefs with yet another key moment during the holidays. Fun Foil with Holiday Pattern offers a cheerful, festive twist on our classic foil, so now Reynolds elevates every step from prep and cleanup to gifting and sharing."

The brand's new holiday patterned aluminium foil wrapping sheets will join the product line for a limited time only during the holiday season, elevating food gifts, adding cheer to potlucks and dressing up holiday leftovers.