Australia’s Pure Alumina Limited distributes HPA samples from its Yenden project

The Australian firm Pure Alumina Limited last week distributed samples from the undeveloped Yenden project to potential customers for assessment. The company originally named Hill End Gold Limited changed its name to Pure Alumina, with effect from 5 November 2018, in order to reflect its focus on the growing High Purity Alumina (HPA) sector.

The company distributed product samples to potential buyers on requests coming after its recent marketing forays through Asia and the United States. This would help Pure Alumina’s investors gauge the market’s acceptance for its HPA product, said the firm in a statement. Positive feedbacks will help the company obtain funds for the project and hasten the product’s introduction to the market at large.

“We believe Yendon will produce top-quality HPA and do it consistently, making it highly sought-after in what is a rapidly-growing market,” explained Pure Alumina managing director Martin McFarlane.

Since the past 18 months, the company has made a rapid progress on the Yendon HPA Project concluding in the release of the Pre-Feasibility Study in the month of June 2018.  Pure Alumina expects to produce 8 thousand metric tons of HPA per annum. However, the firm’s current priority is the construction of a small-scale pilot-plant for production of product samples for potential buyers. In addition to priming the market, Pure Alumina says the limited production runs will also yield cash flow.

The company thinks by establishing a demo-plant they would be able to show they can meet the high product standards consistently and it will pave the way for their product acceptance in the market.

“The results of this process will also help financiers assess the process and the market’s acceptance of our product, which will expedite project funding,” he added.

The firm is currently undergoing a Definitive Feasibility Study (DFS) for the Yendon project and is expected to complete it by the end of next year.

Pure Alumina expects the market for HPA to grow in the long term, with expected demand forecast to rise exponentially in the coming years from a number of sectors like the Japanese and Chinese battery sector.