Ball, Novelis and Alcoa’s joint effort culminates in a WEF 2024 commemorative aluminium cup

In an enigmatic move within the ambit of the #FirstMoversCoalition, Ball Corporation and Novelis have seamlessly joined forces with Alcoa to unveil a distinctive edition of the Ball Aluminum Cup®. This avant-garde creation, premiered amid the intellectual milieu of Davos at #WEF2024, serves as a testament to the paramount importance and feasibility of collaborative efforts in decarbonizing the aluminium supply chain.

Crafted from a composition of 90% recycled aluminium sourced from Novelis, a pioneering force in sustainable aluminium solutions, and supplemented by 10% primary aluminium extracted through Alcoa's revolutionary ELYSIS carbon-free smelting technology, this cup stands as a paragon of innovation. The utilization of ELYSIS not only underscores Alcoa's commitment to environmentally conscious practices but also positions this beverage cup as the epitome of low-carbon intensity in the realm of aluminium products.

Brief overview of the allied companies

Novelis, renowned for its strains of patented low-carbon aluminium, brings a distinguished touch to this collaboration. Their dedication to producing 100% recyclable aluminium cups is completely in line with the overarching goal of sustainability, marking a significant stride toward reducing the ecological footprint of the aluminium industry.

Alcoa, a stalwart in the aluminium landscape, further enhances the cup's credentials through its ELYSIS technology—a breakthrough in carbon-free smelting. This technology not only sets a new standard for eco-friendly aluminium extraction but also showcases Alcoa's commitment to advancing the industry's environmental stewardship.

Ball Corporation, a key player headquartered in the USA, stands out as one of the globe's premier aluminium packaging providers. With a rich legacy and an expansive footprint, their involvement in this collaborative venture reaffirms their dedication to shaping the future of sustainable packaging solutions.

In culmination, this synergistic effort between Ball Corporation, Novelis, and Alcoa heralds a new era in the aluminium industry. The convergence of Novelis' sustainable aluminium, Alcoa's cutting-edge technology, and Ball Corporation's global prowess not only elevates the Ball Aluminum Cup® but also underscores the potential for transformative collaboration in forging a greener and more sustainable future for the aluminium sector.

If you wish to learn more about such sustainable initiatives in the international aluminium industry, please have a look at AL Circle’s special report, Sustainability in the Global Aluminium Industry.