Coca-Cola to launch a new beverage ‘Topo Chico Hard Seltzer’ in sleek aluminium cans

Global beverage manufacturer Coca-Cola is reportedly launching a new beverage - Topo Chico Hard Seltzer in sleek aluminium cans in Mexico and Brazil. The product will come in three gluten-free flavours, Tangy Lemon Lime, Strawberry Guava and Pineapple Twist.

Coca-Cola will start distributing the new drink this month. The company’s strategic platforms executive vice-president Khalil Younes said: “This is a great opportunity to enter the fast-growing hard seltzer category with a strong brand that features natural, great-tasting flavours.”

He also said, “We want to move with speed and flexibility to deliver what we believe is a solid consumer and customer proposition.”

Topo Chico will be available in Mexico City, Puebla, Acapulco, Tijuana, Guadalajara and Monterrey, Rio De Janiero and São Paulo.

As per the report, the drink will join Japan’s Lemon-Do, an authentically crafted, sour lemon drink in the chu-hi category.

Younes added: “Topo Chico Hard Seltzer will appeal to drinkers who are looking for a refreshing, lighter alternative to other higher-calorie, higher-sugar alcoholic beverages. Most hard seltzer fans are migrating from beer, so this growth will be incremental to our business.”

Coco-Cola said that it plans to launch a digital marketing campaign to support the brand’s initial rollout.