Idolising innovation! Ball Corporation and Meadow join hands to reform refillable aluminium packaging solutions

Ball Corporation, the world’s #No1 innovative and sustainable aluminium packaging provider, has partnered with Meadow by making a minor investment in the company to revolutionise aluminium packaging solutions. Meadow is a Sweden-based company specialising in handling data to design, technology to artistry to create innovative solutions for aluminium refill packaging production.

Image Source: Meadow

The two companies will collaboratively produce fully recyclable aluminium cans as pre-filled cartridges for personal and home care products. While the former will contribute to the project by supplying aluminium cans and can ends, the latter, with its groundbreaking packaging technology, “MEADOW KAPSUL”, will turn them into reusable dispensers and bring the pre-fill packaging solution to the market.

Jay Billings, president of Ball Growth Ventures at Ball Corporation, commented: “Ball is committed to developing low-carbon circular aluminium packaging solutions, and we believe reusable and recyclable packaging plays an important role in the future of personal and home care. We’re excited to work with Meadow to deliver our shared vision of bringing sustainable solutions at scale to meet our customers’ sustainability goals.”

Known for using unique technology and sustainability practices supporting the circular economy, Meadow stands out in refillable aluminium can packaging solutions primarily dedicated to beverages.

Commenting on the collaboration with Ball Corporation, Victor Ljungberg, CEO of Meadow, said, “With Ball, we can offer global reach for our circular packaging solution, expanding the availability of a cost-efficient, easy-to-use, and recyclable pre-fill technology. Together, we are accelerating the adoption of circular packaging among global consumer packaged goods (CPG) brands across multiple categories.”

Ball and Meadow will showcase their joint innovation during Paris Packaging Week 2025 at the Global Aerosol & Dispensing Forum (ADF) from January 28-29, where MEADOW KAPSUL is also a finalist for the ADF Concept of the Year Award.

This unique packaging solution is expected to enhance a circular economy in the aluminium packaging industry. Aluminium, in any way, plays a significant role in driving the circular economy within the packaging industry due to its exceptional recyclability. The presence of Meadow in this field since 2020 has revolutionised the use of post-consumption cans by turning them into refillable packaging, with customer experience enhancement and driving recycling practices at the forefront of the innovation.