Aqua Libra kickstarts 2024 with two new ranges of flavored water in 330ml aluminium cans

An established brand under the soft drinks category, Aqua Libra is set to make waves by introducing a dynamic duo: plain still and sparkling water, hitting the coolers this January. Available in 330ml aluminium cans, these refreshing options are now gracing the shelves of the hospitality channel, seamlessly joining the brand's existing lineup of infused waters.

Aqua Libra's new cans, crafted from recyclable aluminium, proudly showcase the Metal Recycles Forever logo, underlining the brand's commitment to sustainability. The plain still and sparkling water in 330ml recyclable cans are currently on the market, each priced at £1.25, with an initial presence in vending and hospitality outlets.

As a well-established and recognized soft drink player, Aqua Libra distinguishes itself by being free from sugar, sweeteners, and calories, making it an ideal choice for those seeking healthier beverage options. The brand has garnered a following among consumers committed to making mindful refreshment choices.

This latest product rollout is poised to reinforce Aqua Libra's presence in the market, extending its appeal beyond the subcategory and positioning it as a comprehensive water brand. The water category is already valued at over £1.9 billion. With the ongoing surge in health-conscious trends, this figure is expected to continue its upward trajectory, providing Aqua Libra with ample growth opportunities.