California Olive Ranch™ has reportedly launched a new line of fully recyclable and eco-friendly aluminium bottles, establishing the brand’s commitment to achieving broader sustainability and quality goals.
The new packaging was launched online on April 5, 2023, with three varieties of olive oil 100% California Extra Virgin Olive Oil, Avocado Blend and Reserve Blend Extra Virgin Olive Oil. The product will be available online and at selected retail partners across the United States.
California Olive Ranch claims its new packaging is the most lightweight so far. The brand, with the new aluminium bottles, aims to address customers’ demand for sustainably packaged products at affordable price.
Another USP of the packaging is it has a bisphenol A-free liner and a high-density polythene plastic cap, which maintains the freshness of the olive oil preventing it from excessive light and oxygen exposure.
The new bottles have been designed in a way to have protecting the product from outdoor exposure, causing no harm to the taste of the product. This is done addressing those who are fond of backyard barbecuing.
California Olive Ranch CEO Michael Fox said: “Quality and accessibility are two key pillars of the California Olive Ranch brand, and our goal with this launch is to provide premium extra virgin olive oil and avocado oil blends to all consumers, removing price as a prohibitive purchase factor.”
He added, “The launch of the aluminium bottled oil collection highlights the brand’s dedication to delivering consumers a versatile product line of high-quality cooking staples, essential for everyday needs.”
Responses
