Coca-Cola to launch Topo Chico hard seltzer in aluminium cans in Europe
Coca-Cola announced its foray into the European alcohol market with the launch of the Topo Chico hard seltzer in 330ml sleek aluminium can. The company will launch its range in Austria, Great Britain, Northern Ireland, Greece, Republic of Ireland and Ukraine starting next month.
The hard seltzer will be available in three flavours: Tangy Lemon Lime, Tropical Mango and Cherry Acai.
Coca-Cola Great Britain and Ireland general manager Jon Woods commented: “We are very excited about this launch and the possibilities for this brand in Great Britain and Ireland. We are confident that we have a fantastic product in Topo Chico Hard Seltzer in a dynamic new category. The hard seltzer category is most developed in the US, where it has grown exponentially in the past few years.”
“With the strength of our system behind it, we believe Topo Chico Hard Seltzer will flourish and, more importantly, offer the consumer something new and delicious.”
Coca-Cola’s bottling partners Coca-Cola European Partners (CCEP) and Coca-Cola HBC will distribute these ranges in Great Britain and Ireland.
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