Vita Coco launches its first packaged coconut juice in sustainable aluminium cans

New York-based refreshing coconut water brand Vita Coco has released its strongest and tastiest coconut water in 16.9-ounce aluminium cans. This is the company’s very first ready-to-drink juice, and with this product, Vita Coco ventures into the refreshing drinks genre.

The use of aluminium cans will aid in the preservation of the edible product inside since it does not allow any direct sunlight penetration, in turn extending the shelf-life of the can. Moreover, aluminium is an infinitely recyclable product which means Vita Coco can reuse old cans to produce new holders for a fresh batch of drinks, giving rise to a circular economy.

Vita Coco’s sweet coconut beverage is a booster dose for regions having terribly hot summers with a punch of tropical flavour in its blend, according to the company.

Vita Coco Coconut Juice can be availed in two distinct flavours, mango and original with pulp. It can be compared with a health drink since it is gluten-free and contains no GMOs.

Vita Coco Co. recently joined hands with Diageo to provide a range of canned cocktails with Captain Morgan rum.

The chief marketing officer at New York for Vita Coco, Jane Prior, commented: “Coconut juice propels us into a new category while allowing us to bring the power of coconuts to new consumers.” To further show his excitement he proclaimed: “A sweeter canned option of our hydrating and nutritious coconut water expands our consumption occasions by offering refreshing, bold flavours that pack the biggest taste bud punch.”

Vita Coco’s mother brand, All Market Inc. has currently expanded its outreach to negate with global energy brands like RUN and Ever & Ever, who also use aluminium to bottle-pack their water which can be recycled innumerable times.