L’OCCITANE Travel Retail returns to Cannes: Elevating beauty with sustainable aluminium packaging

L’OCCITANE Travel Retail is excited to make its vibrant return to the renowned TFWA World Exhibition & Conference in Cannes, taking place from September 30 to October 3, 2024. The premium sustainable beauty brand has been promoting sustainability by incorporating aluminium in its packaging.

Highlights of TFWA World Exhibition

Renowned for its commitment towards sustainability, L'OCCITANE Group will highlight its flagship brand, L'OCCITANE en Provence, alongside leading names such as Sol de Janeiro, ELEMIS, and Erborian, reinforcing its dedication to innovation and global expansion within the premium beauty sector.

'We are excited to bring our multi-brand presence to TFWA Cannes. It's been an exciting year for L'OCCITANE Travel Retail with the hugely successful roll-out of ever-more bold, immersive, and innovative pop-ups in airports and Duty-Free locations worldwide. As we continue to push the boundaries of innovation and disruptive activations, TFWA Cannes is the perfect setting to meet with our valued partners and share future plans," said Evelyne Ly-Wainer, Managing Director of Global Travel Retail, L'OCCITANE Group.

Eye-catching L'OCCITANE Group booth

The eye-catching L'OCCITANE Group booth and terrace, elegantly designed in Provençal green and enhanced with olive trees, will provide visitors with a warm and inviting space. Three vibrant meeting rooms, each themed to capture the unique essence of L'OCCITANE en Provence, Sol de Janeiro, and Erborian, will feature the brands' best-selling products alongside captivating visuals.

In addition to showcasing the most popular product lines, the booth will offer an exclusive preview of upcoming immersive experiences, including the L'OCCITANE en Provence Botanical Lab in Haitang Bay, the relaunch of the iconic Immortelle Reset Serum, and Erborian's 360-degree campaign for CC Red Correct, an ultra-fine, high-definition concealer that reduces redness. The travel retail team will also provide a sneak peek into the festive holiday campaigns for L'OCCITANE en Provence and Sol de Janeiro, which are sure to enchant travellers around the globe.

Mona L'Hostis, Marketing Director Global Travel Retail, L'OCCITANE Group, added, 'It is always a huge pleasure for the TR team to participate in the TFWA annual regional summit in Cannes. This year, we are especially proud to showcase our brand portfolio and creative and engaging upcoming campaigns that will resonate with travellers worldwide. We look forward to having the opportunity once again to connect with our trusted partners, and to highlight some of the best-selling ranges from our brands.'

Celebrate Out Loud!’ campaign

At the same time, Sol de Janeiro will launch its vibrant ‘Celebrate Out Loud!’ campaign, showcasing a lively safari theme. Complete with oversised replicas of iconic hero products like Brazilian Bum Bum Cream and lush jungle foliage, this activation invites travellers to explore ‘irresistible gifts designed to escape the ordinary.’ Featuring dynamic 360-degree animations across global travel retail hubs, the pop-ups will present a dedicated assortment, including exclusive Holiday sets and limited-edition offerings. L’OCCITANE en Provence is set to unveil the highly anticipated ‘Le Grand Voyage’ global campaign, crafted as an immersive 360-degree experience at airports around the world.

Frontrunner in sustainability

Focusing on best-selling lines, innovation, and visually striking activations, L'OCCITANE Travel Retail is poised to make a significant impact at TFWA Cannes 2024, aiming to excite, disrupt, and redefine the travel retail experience for consumers worldwide.

As a frontrunner in sustainability within the Travel Retail industry, the L'OCCITANE Group is dedicated to supporting the sector through open-source sharing and a proactive, eco-friendly approach to its products and packaging. The Group is committed to reducing waste, protecting and regenerating biodiversity, and minimising its environmental and carbon footprint.