Headquartered in Virginia, Massimo Zanetti Beverage USA (MZB-USA) has announced a partnership with Ultramar Caffè - La Natura Lifestyle to install a new packaging line designed to meet the growing US demand for aluminium espresso capsules.
The new packaging line will be located at MZB-USA's manufacturing facility and headquarters in Suffolk, Virginia, with installation expected to be completed by the second half of 2024. MZB-USA offers a wide range of proprietary and branded coffee, tea, and drink mixes.
Once operational, the line will be able to produce 100 million aluminium capsules annually, supporting MZB-USA's popular brands, including Chock full o'Nuts, Hills Bros, Kauai Coffee, and Segafredo Zanetti.
Initially, the capsules will be offered to the e-commerce and food service sectors. MZB-USA stated that this partnership will enable it to function as a third-party supplier for major brands looking to expand and grow within this segment.
La Natura Lifestyle founder and chair Struggl Ewald said, "We are proud to partner with MZB-USA to offer the American consumer an innovative and sustainable single-serve product such as compatible aluminium capsules. Our commitment to sustainability and quality drives us to continuously find new ways to exceed our customers' expectations."
MZB-USA president Alberto Lusini added, "Enhancing high-growth segments with dedicated production capacity has always been a goal of MZB-USA. In the US single-serve coffee sector, Nespresso-compatible [Nestlé] capsules are the fastest growing product and our strategic partnership with Ultramar Caffè - La Natura Lifestyle will provide MZB-USA and our customers with a quick and profitable entry point for this increasingly popular format."
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